Gender equity is defined as: “fairness of treatment for
women and men, according to their respective needs[, which] … may include equal
treatment or treatment that is different, but which is considered equivalent in
terms of rights, benefits, obligations, and opportunities” (Forbes, 2017). Gender equity has
become a buzzword globally across corporate corridors to create an equitable
workplace and be a socially responsible company. However, ground realities reveal
that equitable workplace is excessively tilted toward men, leaving the women highly
vulnerable. For example, if there is only one woman in a recruitment round, her
selection chances, statistically speaking, are negligible. There are many
factors behind such unfair treatment. One of them is motherhood. According to
the Equality and Human Rights Commission, cited in the Guardian (2015),
“around 54,000 new mothers are losing their jobs across Britain every year –
almost twice the number identified in similar research undertaken in 2005.” Such
instances abound the corporate world. With this backdrop, this campaign is an
attempt to tell the corporate bosses (CBs) the following things. Dear CBs, do
you know that women are at disadvantageous positions than men physically and biologically (and these disadvantages are Nature and society created)?
They work both at home as well as at office? They raise kids—the future of
humankind? Being a mom is the equivalent of 2.5 full-time jobs? They are the
bearers of human life? If they won’t cooperate, you may have to run you show
with lifeless robots very soon! So, be ecologically rational and facilitate women
to work for less number of days than men for the same salary bracket. This is
because, as a part of your social responsibility, you, the CBs, need to rejuvenate
them continuously for a sustainable future for the humankind. So, in the spirit
of genuine equitable business, enable them to work for less number of days.
They deserve it on the basis the injustices that have been inflicted upon them by of Mother Nature and society. before I key off, lemme tell you the CBs that this isn't feminism but humanism. Thank you!
Forbes (2015). Why We Need Gender Equity Now. retrieved from https://www.forbes.com/sites/ellevate/2017/09/14/why-we-need-gender-equity-now/#3c8d03e577a2
Guardian (2015). Maternity leave discrimination means 54,000 women lose their jobs each year. Retrieved from https://www.theguardian.com/money/2015/jul/24/maternity-leave-discrimination-54000-women-lose-jobs-each-year-ehrc-report
